You dont want flame to hit your food. Flame is bad. Flame does nasty things to food. It makes soot and it makes deposits of various chemicals that are not too good for us. The last thing you really want to see licking at your food while its on a grill is an actual flame. – Alton Brown
My goal is more to be remembered. Theyll remember this thing and like it in the future. The trick is to stay remembered long enough for that to happen. – Chuck Palahniuk