If you start to disrespect the character youre playing, or play it too much for laughs, that can work for a sketch, it will sell some gags, but its all technique. Its like watching a juggler – you can be impressed by it, but its not going to touch you in any way. – Steve Coogan
The trick is always to write in pairs because if at least two people find it funny, youve immediately halved the odds of it not being funny. – Steve Coogan
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