As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. Its no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg. – Erik Qualman
Youre talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face. – Erik Qualman
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