But further, in order to embellish it with flowers of language and gems of thought, it is not necessary for this ornamentation to be spread evenly over the entire speech, but it must be so distributed that there may be brilliant jewels placed at various points as a sort of decoration. – Cicero, De oratore

Some lines are born quotations, some are made quotations, and some have “quotation” thrust upon them. – Gary Saul Morson, The Words of Others: From Quotations to Culture, 2011

There is a homely directness about these rustic apothegms which makes them far more palatable than the strained and sophisticated epigrams of the characters of Oscar Wilde’s plays, who are ever striving strenuously to dazzle us with verbal pyrotechnics. – Brander Matthews, “American Aphorisms,” Harper’s Magazine, November 1915,