It seems to me that romantic comedies used to be about falling in love, but in recent years theyve really become just comedies where the love story is only there as a spine to hang the jokes on. – Nigel Cole
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Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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