The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
Advertising reflects the mores of society, but it does not influence them. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
The Jewish festival of freedom is the oldest continuously observed religious ritual in the world. Across the centuries, Passover has never lost its power to inspire the imagination of successive generations of Jews with its annually re-enacted drama of slavery and liberation. – Jonathan Sacks