The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence. – Adam Smith
No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable. – Adam Smith
To found a great empire for the sole purpose of raising up a people of customers, may at first sight appear a project fit only for a nation of shopkeepers. It is, however, a project altogether unfit for a nation of shopkeepers, but extremely fit for a nation that is governed by shopkeepers. – Adam Smith
This is one of those cases in which the imagination is baffled by the facts. – Adam Smith