I prefer design by experts – by people who know what they are doing. – Donald Norman
We expert teachers know that motivation and emotional impact are what matter. – Donald Norman

I prefer design by experts – by people who know what they are doing. – Donald Norman
We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman
Thats a hobby of mine – to do whatever I can for unusual for-hire creative projects. I am waiting for someone to really challenge me – obviously Im often approached to do film related work, but I would be very happy to design a bar or an amusement park ride. I would love to be an imagineer! – Roman Coppola