A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett
Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
Because Ive made a film with such an amazing director as Tarantino, Im much more conscious of working with good directors from now on, so thats whats important to me. I dont really care about making a big movie – I just want to make good ones. – Melanie Laurent
Im still a Welsh girl at heart so Im staying in the U.K. for the Olympics, its such an exciting time for Britain so its amazing to be a part of it. – Katherine Jenkins
