Entrepreneurs always pitch their idea as the X of Y, so this is going to be the Microsoft of food. And yet disruptive innovations usually dont have that character. Most of the time, if something seems like a good idea, it probably isnt. – Eric Ries
If most of us are ashamed of shabby clothes and shoddy furniture, let us be more ashamed of shabby ideas and shoddy philosophies…. It would be a sad situation if the wrapper were better than the meat wrapped inside it. – Albert Einstein