The most violent appetites in all creatures are lust and hunger; the first is a perpetual call upon them to propagate their kind, the latter to preserve themselves. – Joseph Addison
Good nature is more agreeable in conversation than wit and gives a certain air to the countenance which is more amiable than beauty. – Joseph Addison
Admiration is a very short-lived passion, that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view. – Joseph Addison
The greatest sweetener of human life is Friendship. To raise this to the highest pitch of enjoyment, is a secret which but few discover. – Joseph Addison
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters