The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In todays world of social media and smart phones, this is easy to do. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring

