For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination. – Maxwell Maltz
To change a habit, make a conscious decision, then act out the new behavior. – Maxwell Maltz
Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow – after you have done your best to achieve success today. – Maxwell Maltz
The self-image is the key to human personality and human behavior. Change the self image and you change the personality and the behavior. – Maxwell Maltz