My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, Oh God, Ive got to do this today. – Richard Branson
So Ive seen life as one long learning process. And if I see – you know, if I fly on somebody elses airline and find the experience is not a pleasant one, which it wasnt in – 21 years ago, then Id think, well, you know, maybe I can create the kind of airline that Id like to fly on. – Richard Branson