I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap. – Snoop Dogg

The most important decision Ive made in business? The choices of people I have around me. When I first started I brought everybody with me, my homies from the neighborhood, criminals. I just said, Come on everybody, we made it. Then I had to realize we didnt make it. I made it. – Snoop Dogg