Entrepreneurs always pitch their idea as the X of Y, so this is going to be the Microsoft of food. And yet disruptive innovations usually dont have that character. Most of the time, if something seems like a good idea, it probably isnt. – Eric Ries
Famous pivot stories are often failures but you dont need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision – a way to be more successful – they have to remain nimble enough to take it. – Eric Ries