You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people dont see? We can actually redeem a fair amount of that folk wisdom. – Eric Ries
Entrepreneurs always pitch their idea as the X of Y, so this is going to be the Microsoft of food. And yet disruptive innovations usually dont have that character. Most of the time, if something seems like a good idea, it probably isnt. – Eric Ries