Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent – not with how things are but with how they might be – in short, with design. – Herbert Simon
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it. – Herbert Simon
There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If were bad people we use technology for bad purposes and if were good people we use it for good purposes. – Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon