Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent – not with how things are but with how they might be – in short, with design. – Herbert Simon
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it. – Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon
Anything that gives us new knowledge gives us an opportunity to be more rational. – Herbert Simon