Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. – Herbert Simon
Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment. – Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent – not with how things are but with how they might be – in short, with design. – Herbert Simon