Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. – Herbert Simon
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it. – Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon
I dont care how big and fast computers are, theyre not as big and fast as the world. – Herbert Simon