The proper study of mankind is the science of design. – Herbert Simon
There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If were bad people we use technology for bad purposes and if were good people we use it for good purposes. – Herbert Simon
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it. – Herbert Simon
What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon
A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. – Steve Jobs