Community organizing is all about building grassroots support. Its about identifying the people around you with whom you can create a common, passionate cause. And its about ignoring the conventional wisdom of company politics and instead playing the game by very different rules. – Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
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