It was once said that the moral test of government is how that government treats those who are in the dawn of life, the children those who are in the twilight of life, the elderly and those who are in the shadows of life, the sick, the needy and the handicapped. – Hubert H. Humphrey
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. – Daniel J. Boorstin