All business success rests on something labeled a sale, which at least momentarily weds company and customer. – Tom Peters
Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what Ive been good at. – Tom Peters
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
For So Cold the River, Im actually working on adapting the book with Scott Silver, who was just nominated for an Oscar for The Fighter, and who also wrote 8 Mile, which I think is a terrific screenplay. The chance to work with Scott is a tremendous pleasure and Im learning a lot. – Michael Koryta