We are built to conquer environment, solve problems, achieve goals, and we find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve. – Maxwell Maltz
To change a habit, make a conscious decision, then act out the new behavior. – Maxwell Maltz
For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination. – Maxwell Maltz
The self-image is the key to human personality and human behavior. Change the self image and you change the personality and the behavior. – Maxwell Maltz