The years between fifty and seventy are the hardest. You are always being asked to do more, and you are not yet decrepit enough to turn them down. – T.S. Eliot, quoted in Time, 23 October 1950
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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
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