Would you persuade, speak of interest, not of reason. – Benjamin Franklin
If you would persuade, you must appeal to interest rather than intellect. – Benjamin Franklin

Would you persuade, speak of interest, not of reason. – Benjamin Franklin
If you would persuade, you must appeal to interest rather than intellect. – Benjamin Franklin
No matter how full a reservoir of maxims one may possess, and no matter how good ones sentiments may be, if one have not taken advantage of every concrete opportunity to act, ones character may remain entirely unaffected for the better. With good intentions, hell proverbially is paved. – William James