Without struggle, no progress and no result. Every breaking of habit produces a change in the machine. – George Gurdjieff
Religion is doing a man does not merely think his religion or feel it, he lives his religion as much as he is able, otherwise it is not religion but fantasy or philosophy. – George Gurdjieff
Every ceremony or rite has a value if it is performed without alteration. A ceremony is a book in which a great deal is written. Anyone who understands can read it. One rite often contains more than a hundred books. – George Gurdjieff
A man can only attain knowledge with the help of those who possess it. This must be understood from the very beginning. One must learn from him who knows. – George Gurdjieff
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring