When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded. – Pat Brown, quoted in David Ogilvy, Ogilvy on Advertising, 1985
Dig a trench through a landfill and you will see layers of phone books like geographical strata or layers of cake…. During a recent landfill dig in Phoenix, I found newspapers dating from 1952 that looked so fresh you might read one over breakfast. – William Rathje, The Economist, 8 September 1990

