When you put something out there into the world, theres all these words you dont want to hear, that you hope people dont say. I dont like anything that starts with re – like retro, reinvent, recreate – I hate that. Its always like living in the past – copying, emulating. – Jack White
I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age. But when I talk to people about this they just say, Yeah, I know what you mean, and stare at their mobiles. – Jack White