By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking. – Robert Cialdini
I do not now begin,–I still adore Her whom I early cherishd in my breast; Then once again with prudence dispossessd, And to whose heart Im driven back once more. The love of Petrarch, that all-glorious love, Was unrequited, and, alas, full sad… – Johann von Goethe