What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. – Herbert Simon
Anything that gives us new knowledge gives us an opportunity to be more rational. – Herbert Simon
There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If were bad people we use technology for bad purposes and if were good people we use it for good purposes. – Herbert Simon
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent – not with how things are but with how they might be – in short, with design. – Herbert Simon