Never attempt to catch a whale with a minnow. – P. T. (Phineas Taylor) Barnum

To have news value is to have a tin can tied to ones tail. – Thomas E. Lawrence

We endeavor more that men should speak of us, than how and what they speak, and it sufficeth us that our name run in mens mouths, in what manner soever. It stemma that to be known is in some sort to have life and continuance in other mens keeping. – Michel de Montaigne