Ultimately, its possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. – Simon Mainwaring
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. – Simon Mainwaring
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring