You just have to trust your instincts and hope that if someone doesnt like your idea, you can prove them wrong in the final process. In the end, you can please some of the people some of the time, but thats about all you can do. – Bryan Singer
Political folk talk a lot these days about messaging – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e., Our messaging is designed to show we care. – John Podhoretz