But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. – Jay Chiat
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Im uncomfortable when Im comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I cant help it, its my personality. Id like to think its not really a compulsion toward high risks, but the spirit of an entrepreneur. – Jay Chiat
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Second, were spending a huge amount of money on technology so that everyone can check out laptops and portable phones. Were spending more money to write our existing information into databases or onto CD-ROM. – Jay Chiat
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