But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. – Jay Chiat
Second, were spending a huge amount of money on technology so that everyone can check out laptops and portable phones. Were spending more money to write our existing information into databases or onto CD-ROM. – Jay Chiat
Technology is the fashion of the 90s. It affects everyone, and everyone is interested in it – either from fear of being left behind or because they have a real need to use technology. – Jay Chiat
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, its office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. – Tom Peters