But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. – Jay Chiat
Second, were spending a huge amount of money on technology so that everyone can check out laptops and portable phones. Were spending more money to write our existing information into databases or onto CD-ROM. – Jay Chiat
Im uncomfortable when Im comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I cant help it, its my personality. Id like to think its not really a compulsion toward high risks, but the spirit of an entrepreneur. – Jay Chiat
The intellectual architecture means focusing on doing great work instead of focusing on agency politics. – Jay Chiat