Technology is the fashion of the 90s. It affects everyone, and everyone is interested in it – either from fear of being left behind or because they have a real need to use technology. – Jay Chiat
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. – Jay Chiat
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Second, were spending a huge amount of money on technology so that everyone can check out laptops and portable phones. Were spending more money to write our existing information into databases or onto CD-ROM. – Jay Chiat
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