As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of do it yourself. – Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. – Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy. – Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. – Marshall McLuhan
One of my favorite things about Star Trek wasnt just the overt banter but the humor in that show about the relationships between the main characters and their reactions to the situations they would face there was a lot of comedy in that show without ever breaking its reality. – J. J. Abrams