It takes many good deeds to build a good reputation, and only one bad one to lose it. – Benjamin Franklin
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The greatest thing about the internet is that you can quote something and just totally make up the source. – Benjamin Franklin
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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
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