Survivor wouldnt have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on Survivor was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola. – Mark Burnett
How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think theyve got that great business idea. – Mark Burnett
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