As a small businessperson, you have no greater leverage than the truth. – John Greenleaf Whittier

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I have never looked upon ease and happiness as ends in themselves — such an ethical basis I call more proper for a herd of swine. The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, have been Truth, Goodness, and Beauty. – Albert Einstein, “What I Believe,” Forum and Century, 1930
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