Readers always seem to think that the author has some control over the design of their books. – Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
Beauty and brains, pleasure and usability – they should go hand in hand. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman
I had never been to a fashion show before going to the Burberry show last month. It was an extraordinary spectacle. I was incredibly green and had no idea what an undertaking it is. I also have a new respect for models because they are so close to the front row and must be so self-conscious. – Eddie Redmayne