Readers always seem to think that the author has some control over the design of their books. – Donald Norman
We expert teachers know that motivation and emotional impact are what matter. – Donald Norman

Readers always seem to think that the author has some control over the design of their books. – Donald Norman
We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
Beauty and brains, pleasure and usability – they should go hand in hand. – Donald Norman
I prefer design by experts – by people who know what they are doing. – Donald Norman