Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. – Peter Drucker
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Other quotes by Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
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Management is doing things right leadership is doing the right things. – Peter Drucker
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