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Quote by Peter Drucker
Quality in a product or service is not what the supplier puts in.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. – Peter Drucker

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

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Author
Peter Drucker
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