Efficiency is doing better what is already being done. – Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
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Charisma becomes the undoing of leaders. It makes them inflexible, convinced of their own infallibility, unable to change. – Peter Drucker
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The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. – Peter Drucker
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