Probably the most visible example of unintended consequences, is what happens every time humans try to change the natural ecology of a place. – Margaret J. Wheatley
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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
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Random Quotes
Washingtons answer to a self-inflicted financial crisis reminded Americans why they so deeply distrust the political class. The fiscal cliff process was secretive and sloppy, and the nations so-called leadership lacked the political courage to address our root problems: joblessness and debt. – Ron Fournier
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