Democracies are indeed slow to make war, but once embarked upon a martial venture are equally slow to make peace and reluctant to make a tolerable, rather than a vindictive, peace. – Reinhold Niebuhr
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. – Susan Wojcicki