For not only is taste in wine as subjective as taste in women, but its enjoyment depends more on circumstances than does that of almost any other pleasure. – Cyril Ray (1908–1991), “The Wine when it is Red,” In a Glass Lightly, 1967
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local caf? to the speech at a formal dinner. – Roland Barthes