Okay, lets talk about cartoon labels for half a second – some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. Its, like, a $6 wine with a cheesy label, and its actually a solid wine. – Gary Vaynerchuk
People are more comfortable learning about wine because now they can just Google, you know, Soave, and say, Oh, O.K., cool. – Gary Vaynerchuk