Never follow somebody elses path it doesnt work the same way twice for anyone… the path follows you and rolls up behind you as you walk, forcing the next person to find their own way. – J. Michael Straczynski
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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