The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
Everything perfect in its kind has to transcend its own kind, it must become something different and incomparable. In some notes the nightingale is still a bird; then it rises above its class and seems to suggest to every winged creature what singing is truly like. – Johann von Goethe
