Most young people havent used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game. – Peter Guber
The idea is, were still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe is. It could be ethnic, religious, geographic, political. – Peter Guber
Social cohesion was built into language long before Facebook and LinkedIn and Twitter – were tribal by nature. Tribes today arent the same as tribes thousand of years ago: It isnt just religious tribes or ethnic tribes now: Its sports fans, its communities, its geography. – Peter Guber
Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans. – Peter Guber